Strategic Communications Planning & Advisory Unit
Developing strategic communications plans that align messaging with organisational objectives and audience needs.
Unit Mission
The Strategic Communications Planning & Advisory Unit develops and advises on strategic communications plans that align an organisation's messaging with its strategic objectives, values, and audience needs. The unit conducts audience analysis, develops messaging frameworks, and advises on the selection of channels and tactics that will most effectively communicate key messages to priority audiences — ensuring that communications are coherent, consistent, and strategically purposeful.
Key Functions
Strategic Planning
Developing strategic communications plans that define objectives, identify target audiences, establish key messages, select appropriate channels, and specify the metrics by which communications effectiveness will be measured.
Audience Analysis
Conducting in-depth audience analysis to understand the knowledge, attitudes, and behaviours of priority audiences — and to identify the messages, messengers, and channels most likely to achieve the desired communications effect.
Messaging Advisory
Advising on the development of messaging frameworks that articulate key messages clearly, consistently, and compellingly — and that can be adapted for different audiences and channels while maintaining strategic coherence.
Capabilities
Strategic Risk & Tactical Advisory Directorate
Join This Unit
Pacific 7.0 International recruits specialists committed to advancing risk intelligence, protective operations, tactical advisory, crisis management, cyber security, and strategic communications in service of global security and humanitarian protection.